Analysis of Contemporary Health Care Issues Essay

US health care expenditures have been rising quickly over the past few years; it has risen more than the national financial system. Nonetheless a number of citizens in the US still lack appropriate health care. If the truth be told, health care expenditures are going to continue to increase; in addition numerous individuals will possibly have to make difficult choices pertaining to their health care. Our health system has grave problems that require reform, through reforming, there is optimism that there will be an increase in affordable health care and high-quality of care for America. Medicaid, Medicare and private sector insurances are all going through trials and tribulations because of spending. Obama Cares purpose is to put consumers back in charge of their health care and aid in driving down the cost of spending in health care. The reform will also strive to put forward a delivery system that operates better for all involved thereby decreasing organizational burdens and assisting in the collaboration towards improved care. If the reform is successful, it will lead to measureable improvements in care outcomes, and in the health of the American general public overall. Non-profit/Profit While non-profit organizations dominate the delivery of health services, there are more than a few for-profit organizations that remain affected by health care spending as well. By having Obama Care in place, non-profit and profit organizations can possibly see an increase by way of earnings and consumers. The CEO of See Change Health; Martin Watson, made a statement that said â€Å"without health reform, we figured we would get to the $800 million mark (in earnings) by 2016. With health reform, it looks like we’ll hit $1.5 billion by 2016.† (Kennedy, K. 2012). Although undeniable, numerous for-profit organizations may gain as a result of the reform, non-profit organizations may perhaps thrive also. In 2014, guarantors cannot profit by means of rejecting coverage any longer, consequently they will be more motivated to keep people healthy. (Kennedy, K, 2012). Due to the continuous changes by health care reform to the current system, everyone could benefit from sustaining spending. Financial Management Staff The Financial management staff is accountable for acquiring and effectually  making use of the resources required for operating efficiently. The first step the staff should take is to assess and develop economic proficiency of the present setup in addition to preparation for the outlook of future operations. Financial management staffs must plan, obtain and use funds to yield the complete benefits of the efficiency and assessment of its project. The next focus should be on long-term investments decisions, like new accommodations and machinery, and also how to obtain funds needed to purchase the necessities essential to sustain operation. Contract management is another responsibility. â€Å"Health services establishments have to negotiate, monitor, and sign contracts with managed care organizations and third-party payers.† (Halvorson, G.C. 2005). Since costs is excessive, there is hopefulness that the reform act can aid the pecuniary staffs to maintain or lessen their expenditures thru generating rudimentary regulations and standards. Rules and Regulations There are numerous rules and regulations the financial management staff must address pertaining to national health care spending. Their aim should be improved care, ensuring more healthy individuals and societies, all the while making sure affordable care is available for individuals, while lowering or sustaining health care spending. â€Å"Making quality care more affordable for individuals, families, employers and governments by developing and spreading new health care delivery models is key.† (National Strategy, 2011). Financial management must come up with proposals that will nurture new ideas, devices or processes to promote and lessen costs; The Affordable Care Act has provisions that will help financial management deal with simplification. By having extra electronic processing and less form-filling, it will eliminate the need to spend money on check printing, phone calls, and postage charges. Simplification and synchronization is needed for administrative. National health care spending is a heated issue; however there is a single entity that all agree upon and that is there needs to be cut backs or the maintaining of current expenses. The current reform will help decrease the percentage of Americans who are without coverage. An vigilant observation on healthcare spending is needed, at the rate its going now thing don’t look too good financially for anyone when it comes to healthcare. References Department of Health & Human Services. (2011). National Strategy for Quality Improvement in Healthcare. Washington, DC: U.S. Government Printing Office. Halvorson, G. C. (2005). Healthcare Tipping Points. Healthcare Financial Management (March): 74-80. Kennedy, K. (2012). Healthcare Law’s Impact on Businesses Varies. Retrieved from: http://usatoday.30.usatoday.com Woolhandler, S., & Himmelstein, D. (2011). Healthcare Reform 2.0 Social Research, 78 (3), 719-730

Air and Water Pollution: The Gulf Oil Spill Essay

On April 20, 2010, BP’s oil rig Deepwater Horizon blew up in the Gulf of Mexico, killing 11 people and unleashing more than 200 million gallons of oil into the water (Sakashita, N.D.). The spill oiled more than 1,000 miles of shoreline and a study from the Center for Biological Diversity shows that more than 82,000 birds; about 6,000 sea turtles; nearly 26,000 marine mammals, including dolphins; and an unknown, massive number of fish and invertebrates may have been harmed by the spill and its aftermath (Sakashita, N.D.). The spill of oil lasted for three months and in that time, did massive amounts of damage. After Deepwater Horizon blew up, pollutants were introduced into the air and water. The air pollutants consisted of smoke and hydrocarbon fumes while the water pollutants consisted of the oil that spilled out of the rig and the dead animals that littered the Gulf after the spill. Both the smoke and the hydrocarbon fumes are primary pollutants meaning that they are pollutants that are emitted into the air directly from a source (Berg & Hager, 2009). No matter the type of pollutant, primary or secondary, there is still an effect on the environment. The effects of the Gulf oil spill were numerous; many different animal species died as well as coral. The deaths of these animals could be considered as both short- and long-term effects on the environment. In the short-term, water pollutants could cause a population to decrease dramatically and possibly become threatened. In the long-term, water pollutants could cause species to become extinct due to the bottlenecking that would occur to try to repopulate the species. Bottlenecking is â€Å"An abrupt and severe reduction in the number of individuals during the history of a species, resulting in the loss of diversity from the gene pool† (Bottleneck, 2012). The generations following the bottleneck are more genetically similar than expected. Bottlenecks often occur in consequence of a catastrophic event (Bottleneck, 2012). The air pollutants can cause both short- and long-term effects as well. According to the Center for Disease Control, the short-term effects of the air pollutants include upset stomach, headache, and irritation of the eyes, nose, and throat in people sensitive to smells (Gulf Oil Spill 2010: Food/Air Quality/Water Information for Coastal Residents, n.d.). References Bottleneck. (2012). Retrieved from The Free Dictionary: http://www.thefreedictionary.com/bottlenecking Berg, L., & Hager, M. (2009). Visualizing Environmental Science (2nd Edition). Hoboken, NJ: Wiley. Gulf Oil Spill 2010: Food/Air Quality/Water Information for Coastal Residents. (n.d.). Retrieved from Center for Disease Control and Prevention: http://emergency.cdc.gov/gulfoilspill2010/information_residents.asp Sakashita, M. (N.D.). Gulf Disaster. Retrieved from Center for Biological Diversity: http://www.biologicaldiversity.org/programs/public_lands/energy/dirty_energy_development/oil_and_gas/gulf_oil_spill/index.html

Principles of Marketing

Recent History Brief Introduction about the organization General Electric Is an American conglomerate operating through the fields of energy, technology, Infrastructure, capital finance, and Industrial business. 1 Thomas Edison is a widely praised genius, both as an innovator and businessman, and it was his vision that laid the foundation for General Electric. 2 In 1876, he opened his first real workshop in Menlo Park, New Jersey where he would eventually create the electric light bulb. In 1890, Edison started the Edison General Electric Company to old his many businesses under one roof and after merging with the Houston- Thomas Company, his prime competitor, General Electric was born. 2 In the fields of technology and energy, General Electric will be releasing a product targeting solar energy and electric vehicles called The Catch. The Catch Is a solar powered car cover that absorbs the sun's rays to charge electric cars without the need for an outside electrical source. It protects cars from weather damage and keeps them cool from the sun's heat as well.The Catch Is a cover Like the ones available to cover any standard icicle, but will be covered with multiple small solar panels. The Catch will have a chord attached that plugs directly into cars instead of having them plugged into an electrical outlet. 1 . â€Å"About Us,† General Electric, accessed October 3, 2013, http://www. GE. Com/about- us/curing 2. † Thomas Edison At G. E. ,† General Electric, accessed October 3, 2012, http://www. GE. Com/about-us/history/Thomas-Edison Discuss what Is unique about the company and Its offerings General Electric Is known widely for their diversified and Inventive products.Its products Include gas and steam generators, solar energy devices, water treatment revise, lighting, healthcare services, home and business solutions, loans and leases. 3 G. E. Is a world renown company with the numbers to prove it. In 2012, General Electric was placed at number 8 o n Fortune ass's top earners list in 2012 with $146. 9 billion in revenue. 4 With top competitors such as Valier Energy and Caterpillar Inc. Trailing behind, General Electric continuously maintains a respectable reputation as an innovative company. As well as being a top ranked annual earner, G. E. Was named in Bloomberg Businessman's list of world's most innovative companies and Baron's list of most respected companies. Because General Electric expands their horizons diving into a varied number of profitable industries and dominating the competition with their pioneering qualities and reputable business methods, It Is hard for alternative companies to keep up. With the Earth's diminishing sources of gas and fuel, G. E. Came up with a product that would accommodate the ever- changing needs of modern day society.Part 2 Marketing Plan Market-product Focus What are the objectives of your new product? The overall objective for our consumer product, The Catch, is very clear and straight t o the point; as a company, we are trying to help all owners of electrical cars utilize a more convenient, cost effective, and environmentally friendly way of charging their vehicles. The Catch will allow the consumer to charge their car in practically any rear inside or outside that natural light can be obtained. With a single lifetime payment, The Catch will save consumers money without the need for continuous electric bills arising from existing charging methods.Lastly, by using the sun as a natural source of energy, we are thinking green and making a major thrust in conserving the environment. This new generation product will make life much easier for electric vehicle owners because of its substantial benefits. The Catch will be such an efficient product that it might Just convince other car companies to focus more on electric cars. It will also encourage potential car buyers to consider purchasing electric cars, which will encourage the use of our product. What is the specific c ustomer niche that your product addresses?The niche our product will be initially addressing is a car owners who desire a more cost effective and greener alternative to standard electric car charging methods engine with a 4-kHz battery that gives it only 9 to 15 miles of electric arrange. This is an example of a need related to our customers that is not being satisfied within our market segment. Last year, roughly 17,000 plug-in cars were sold in the United States more than were sold in any previous yearly 1 . Sales this year will most likely double or triple that number based on society's desire for technological advancement in all fields.President Obama set a goal for 1 million electric cars to be on the road by 201 512, which probably won't happen; however, the President's leadership will definitely encourage people to transition from gas-powered cars to electric-powered ones because of the government's efforts in educating the country on the benefits of utilizing electric cars. This proves that our consumer product is entering a market hat is expanding rapidly, which increases our product's chance of success. 10. Blocker, John. â€Å"Five Real-World Facts About Electric Cars,† accessed October 24, 2013, www. Log. RMI. Org/blob_Five_Real_World_Facts_Photoelectric_Cars 1 1 . Blocker, John. â€Å"Five Real-World Facts About Electric Cars,† accessed October 24, 2013, www. blob. RMI. Org/blob_Five_Real_World_Facts_Photoelectric_Cars 12. Blocker, John. â€Å"Five Real-World Facts About Electric Cars,† accessed October 24, 2013, www. blob. RMI. Org/blob_Five_Real_World_Facts_Photoelectric_Cars What sets your product apart from the competition? The Catches main competitor is the V-Tent. The V-Tent is a non-portable solar powered parking device that charges electric cars.Our product design for The Catch is based around portability. The option to fold up The Catch and move it from point A to point B is going to the main point of difference from the V-Tent. Another drawback of the V-Tent is it can only operate under certain dimensions, limiting it to only small sedans. The Catch will be produced in a variety of sizes to fit the needs of all consumers driving electric cars. Envision LLC, our other competitor, has developed he Solar Tree as a way of saving unused space in parking lots.These structures are very expensive and not for personal use at all; in fact, they don't even allow for an electric vehicle to charge while parked near theme 5. The Solar Tree is going to be used in large parking lots limiting them to Just business-to-business market segment. The individual consumer may not benefit from Envisions product. Our strategy will cover all markets including green, cause, business-to-business and individual household marketing. 13. N-Tent Solar Parking System,† accessed October 24, 2013, www. Designator. Mol design/v-tent/ 14. Solar Tree Array,† accessed on October 24, 2013, www. Envisioned. Com/solar- tree- array/ 15. Kerri, Hartley, Rudderless, â€Å"Market Segmentation, Targeting, and Positioning,† settable=sectional 16. Kerri, Hartley, Rudderless, â€Å"Market Segmentation, Targeting, and Positioning,† accessed on October 24, 2013, www. Connect. McGraw-hill. Com/connect/homeboy. Do? How are you communicating your points of difference to your customers? Points of difference is expressed as a synonym of product differentiation, meaning the product features that set the product apart from its competition.The Catch is a product with very limited competition. With the competitive advantage of not having many opponents in its market segment, it will not be hard to express the product features and benefits of The Catch that consumers cannot find anywhere else in the retail market. With the use of informational and transformational TV commercials, print advertisements, as well as the use of our social media networking, getting the word out about The Catches product differentia tion will be simple and effective. Because The Catch is emerging in a new market, there is no such thing as bad timing with its release.With a strong desire from consumers and economic access to buyers, consumers will Jump at the opportunity to save money, live environmentally consciously and advance in the world of technology. Because of these things, new- product failure is no where in The Catches future. Part 3 Marketing Plan Marketing Program 8. What are the product line, unique product quality, and packaging of your product? With the creation of our solar powered car cover, titled The Catch, our company is going to base our product line on how successful The Catch is after its 17.Kerri, Hartley, Rudderless, â€Å"Market Segmentation, Targeting, and Positioning,† initial launch. What we at General Electric have in mind for a product line extension is a smaller version of The Catch made to charge laptops, cell phones, and other handheld devices using the same solar powered method. These new products are projected to succeed in the marketplace because they satisfy the same needs, target the same customer base, and are going to be distributed through the same outlet as The Catch. 18 All of our products will hold high standards in terms of quality.Part of what makes The Catch â€Å"cool† and appealing to customers is how it catches the eye with a high tech, sleek design. A higher price is worth it for a higher quality product like ours. For packaging, our product will be presented to the customer inside a box labeled with our company logo, picture of The Catch, as well as product features and basic instructions with pictures. Inside the box The Catch will be concealed in a plastic bag along with support information and a detailed instruction manual.The Catch will create high customer value by providing functional, perceptual, and communication benefits, as well as addressing environmental concerns. 19 What is As discussed briefly in this marketin g plan, our new product The Catch fraternities itself very well when it comes to green marketing for a large demographic of electric car owners because there is no existing product like it. This makes evaluating the price point and price position relative to substitutes of our product fairly difficult.Although an abundance of in depth research must be done in 18. Kerri, Hartley, Rudderless, â€Å"Developing New Products and Services,† accessed on Novo. 19, 2013, www. Connect. McGraw-hill. Com/connect/homeboy. Do? settable ?section Tabs 19. Kerri, Hartley, Rudderless, â€Å"Managing Successful Products, Services, and Brands,† accessed on Novo. 19, 2013, www. Connect. McGraw-hill. Com/connect/homeboy. Do? settable=sectional order to reveal a more accurate estimation of the final price we can still create an educated estimation.The bulk of The Catch will consist of a large protective car cover as well as multiple folding solar panels. The mean value of most conventional c ar covers ranges from $25 to $35. We will be purchasing our solar panels from the industrial supply company MIRRORS. Their product the Powerful OFF-1800 foldable solar charger is an amazing candidate for our development of The Catch. 0 At $500 each they will cost around $2,000 dollars to produce on The Catch unit. This is before any wholesale negotiations have taken place. We here at G. E. Re looking to flood the emerging market by introducing a new product, in turn creating brand loyalty. This is why we are going to take a cost-oriented pricing approach when developing our product before developing a profit-oriented pricing method. 21 Using these methods we hope to establish a retail value of $2,000 – $2,500 which will satisfy both the needs of our company and customers. What promotional strategies are used for your rotund? The promotional strategies that we will implement for The Catch will include advertising, personal selling, and direct marketing. Principles of Marketing Recent History Brief Introduction about the organization General Electric Is an American conglomerate operating through the fields of energy, technology, Infrastructure, capital finance, and Industrial business. 1 Thomas Edison is a widely praised genius, both as an innovator and businessman, and it was his vision that laid the foundation for General Electric. 2 In 1876, he opened his first real workshop in Menlo Park, New Jersey where he would eventually create the electric light bulb. In 1890, Edison started the Edison General Electric Company to old his many businesses under one roof and after merging with the Houston- Thomas Company, his prime competitor, General Electric was born. 2 In the fields of technology and energy, General Electric will be releasing a product targeting solar energy and electric vehicles called The Catch. The Catch Is a solar powered car cover that absorbs the sun's rays to charge electric cars without the need for an outside electrical source. It protects cars from weather damage and keeps them cool from the sun's heat as well.The Catch Is a cover Like the ones available to cover any standard icicle, but will be covered with multiple small solar panels. The Catch will have a chord attached that plugs directly into cars instead of having them plugged into an electrical outlet. 1 . â€Å"About Us,† General Electric, accessed October 3, 2013, http://www. GE. Com/about- us/curing 2. † Thomas Edison At G. E. ,† General Electric, accessed October 3, 2012, http://www. GE. Com/about-us/history/Thomas-Edison Discuss what Is unique about the company and Its offerings General Electric Is known widely for their diversified and Inventive products.Its products Include gas and steam generators, solar energy devices, water treatment revise, lighting, healthcare services, home and business solutions, loans and leases. 3 G. E. Is a world renown company with the numbers to prove it. In 2012, General Electric was placed at number 8 o n Fortune ass's top earners list in 2012 with $146. 9 billion in revenue. 4 With top competitors such as Valier Energy and Caterpillar Inc. Trailing behind, General Electric continuously maintains a respectable reputation as an innovative company. As well as being a top ranked annual earner, G. E. Was named in Bloomberg Businessman's list of world's most innovative companies and Baron's list of most respected companies. Because General Electric expands their horizons diving into a varied number of profitable industries and dominating the competition with their pioneering qualities and reputable business methods, It Is hard for alternative companies to keep up. With the Earth's diminishing sources of gas and fuel, G. E. Came up with a product that would accommodate the ever- changing needs of modern day society.Part 2 Marketing Plan Market-product Focus What are the objectives of your new product? The overall objective for our consumer product, The Catch, is very clear and straight t o the point; as a company, we are trying to help all owners of electrical cars utilize a more convenient, cost effective, and environmentally friendly way of charging their vehicles. The Catch will allow the consumer to charge their car in practically any rear inside or outside that natural light can be obtained. With a single lifetime payment, The Catch will save consumers money without the need for continuous electric bills arising from existing charging methods.Lastly, by using the sun as a natural source of energy, we are thinking green and making a major thrust in conserving the environment. This new generation product will make life much easier for electric vehicle owners because of its substantial benefits. The Catch will be such an efficient product that it might Just convince other car companies to focus more on electric cars. It will also encourage potential car buyers to consider purchasing electric cars, which will encourage the use of our product. What is the specific c ustomer niche that your product addresses?The niche our product will be initially addressing is a car owners who desire a more cost effective and greener alternative to standard electric car charging methods engine with a 4-kHz battery that gives it only 9 to 15 miles of electric arrange. This is an example of a need related to our customers that is not being satisfied within our market segment. Last year, roughly 17,000 plug-in cars were sold in the United States more than were sold in any previous yearly 1 . Sales this year will most likely double or triple that number based on society's desire for technological advancement in all fields.President Obama set a goal for 1 million electric cars to be on the road by 201 512, which probably won't happen; however, the President's leadership will definitely encourage people to transition from gas-powered cars to electric-powered ones because of the government's efforts in educating the country on the benefits of utilizing electric cars. This proves that our consumer product is entering a market hat is expanding rapidly, which increases our product's chance of success. 10. Blocker, John. â€Å"Five Real-World Facts About Electric Cars,† accessed October 24, 2013, www. Log. RMI. Org/blob_Five_Real_World_Facts_Photoelectric_Cars 1 1 . Blocker, John. â€Å"Five Real-World Facts About Electric Cars,† accessed October 24, 2013, www. blob. RMI. Org/blob_Five_Real_World_Facts_Photoelectric_Cars 12. Blocker, John. â€Å"Five Real-World Facts About Electric Cars,† accessed October 24, 2013, www. blob. RMI. Org/blob_Five_Real_World_Facts_Photoelectric_Cars What sets your product apart from the competition? The Catches main competitor is the V-Tent. The V-Tent is a non-portable solar powered parking device that charges electric cars.Our product design for The Catch is based around portability. The option to fold up The Catch and move it from point A to point B is going to the main point of difference from the V-Tent. Another drawback of the V-Tent is it can only operate under certain dimensions, limiting it to only small sedans. The Catch will be produced in a variety of sizes to fit the needs of all consumers driving electric cars. Envision LLC, our other competitor, has developed he Solar Tree as a way of saving unused space in parking lots.These structures are very expensive and not for personal use at all; in fact, they don't even allow for an electric vehicle to charge while parked near theme 5. The Solar Tree is going to be used in large parking lots limiting them to Just business-to-business market segment. The individual consumer may not benefit from Envisions product. Our strategy will cover all markets including green, cause, business-to-business and individual household marketing. 13. N-Tent Solar Parking System,† accessed October 24, 2013, www. Designator. Mol design/v-tent/ 14. Solar Tree Array,† accessed on October 24, 2013, www. Envisioned. Com/solar- tree- array/ 15. Kerri, Hartley, Rudderless, â€Å"Market Segmentation, Targeting, and Positioning,† settable=sectional 16. Kerri, Hartley, Rudderless, â€Å"Market Segmentation, Targeting, and Positioning,† accessed on October 24, 2013, www. Connect. McGraw-hill. Com/connect/homeboy. Do? How are you communicating your points of difference to your customers? Points of difference is expressed as a synonym of product differentiation, meaning the product features that set the product apart from its competition.The Catch is a product with very limited competition. With the competitive advantage of not having many opponents in its market segment, it will not be hard to express the product features and benefits of The Catch that consumers cannot find anywhere else in the retail market. With the use of informational and transformational TV commercials, print advertisements, as well as the use of our social media networking, getting the word out about The Catches product differentia tion will be simple and effective. Because The Catch is emerging in a new market, there is no such thing as bad timing with its release.With a strong desire from consumers and economic access to buyers, consumers will Jump at the opportunity to save money, live environmentally consciously and advance in the world of technology. Because of these things, new- product failure is no where in The Catches future. Part 3 Marketing Plan Marketing Program 8. What are the product line, unique product quality, and packaging of your product? With the creation of our solar powered car cover, titled The Catch, our company is going to base our product line on how successful The Catch is after its 17.Kerri, Hartley, Rudderless, â€Å"Market Segmentation, Targeting, and Positioning,† initial launch. What we at General Electric have in mind for a product line extension is a smaller version of The Catch made to charge laptops, cell phones, and other handheld devices using the same solar powered method. These new products are projected to succeed in the marketplace because they satisfy the same needs, target the same customer base, and are going to be distributed through the same outlet as The Catch. 18 All of our products will hold high standards in terms of quality.Part of what makes The Catch â€Å"cool† and appealing to customers is how it catches the eye with a high tech, sleek design. A higher price is worth it for a higher quality product like ours. For packaging, our product will be presented to the customer inside a box labeled with our company logo, picture of The Catch, as well as product features and basic instructions with pictures. Inside the box The Catch will be concealed in a plastic bag along with support information and a detailed instruction manual.The Catch will create high customer value by providing functional, perceptual, and communication benefits, as well as addressing environmental concerns. 19 What is As discussed briefly in this marketin g plan, our new product The Catch fraternities itself very well when it comes to green marketing for a large demographic of electric car owners because there is no existing product like it. This makes evaluating the price point and price position relative to substitutes of our product fairly difficult.Although an abundance of in depth research must be done in 18. Kerri, Hartley, Rudderless, â€Å"Developing New Products and Services,† accessed on Novo. 19, 2013, www. Connect. McGraw-hill. Com/connect/homeboy. Do? settable ?section Tabs 19. Kerri, Hartley, Rudderless, â€Å"Managing Successful Products, Services, and Brands,† accessed on Novo. 19, 2013, www. Connect. McGraw-hill. Com/connect/homeboy. Do? settable=sectional order to reveal a more accurate estimation of the final price we can still create an educated estimation.The bulk of The Catch will consist of a large protective car cover as well as multiple folding solar panels. The mean value of most conventional c ar covers ranges from $25 to $35. We will be purchasing our solar panels from the industrial supply company MIRRORS. Their product the Powerful OFF-1800 foldable solar charger is an amazing candidate for our development of The Catch. 0 At $500 each they will cost around $2,000 dollars to produce on The Catch unit. This is before any wholesale negotiations have taken place. We here at G. E. Re looking to flood the emerging market by introducing a new product, in turn creating brand loyalty. This is why we are going to take a cost-oriented pricing approach when developing our product before developing a profit-oriented pricing method. 21 Using these methods we hope to establish a retail value of $2,000 – $2,500 which will satisfy both the needs of our company and customers. What promotional strategies are used for your rotund? The promotional strategies that we will implement for The Catch will include advertising, personal selling, and direct marketing. Principles of Marketing Recent History Brief Introduction about the organization General Electric Is an American conglomerate operating through the fields of energy, technology, Infrastructure, capital finance, and Industrial business. 1 Thomas Edison is a widely praised genius, both as an innovator and businessman, and it was his vision that laid the foundation for General Electric. 2 In 1876, he opened his first real workshop in Menlo Park, New Jersey where he would eventually create the electric light bulb. In 1890, Edison started the Edison General Electric Company to old his many businesses under one roof and after merging with the Houston- Thomas Company, his prime competitor, General Electric was born. 2 In the fields of technology and energy, General Electric will be releasing a product targeting solar energy and electric vehicles called The Catch. The Catch Is a solar powered car cover that absorbs the sun's rays to charge electric cars without the need for an outside electrical source. It protects cars from weather damage and keeps them cool from the sun's heat as well.The Catch Is a cover Like the ones available to cover any standard icicle, but will be covered with multiple small solar panels. The Catch will have a chord attached that plugs directly into cars instead of having them plugged into an electrical outlet. 1 . â€Å"About Us,† General Electric, accessed October 3, 2013, http://www. GE. Com/about- us/curing 2. † Thomas Edison At G. E. ,† General Electric, accessed October 3, 2012, http://www. GE. Com/about-us/history/Thomas-Edison Discuss what Is unique about the company and Its offerings General Electric Is known widely for their diversified and Inventive products.Its products Include gas and steam generators, solar energy devices, water treatment revise, lighting, healthcare services, home and business solutions, loans and leases. 3 G. E. Is a world renown company with the numbers to prove it. In 2012, General Electric was placed at number 8 o n Fortune ass's top earners list in 2012 with $146. 9 billion in revenue. 4 With top competitors such as Valier Energy and Caterpillar Inc. Trailing behind, General Electric continuously maintains a respectable reputation as an innovative company. As well as being a top ranked annual earner, G. E. Was named in Bloomberg Businessman's list of world's most innovative companies and Baron's list of most respected companies. Because General Electric expands their horizons diving into a varied number of profitable industries and dominating the competition with their pioneering qualities and reputable business methods, It Is hard for alternative companies to keep up. With the Earth's diminishing sources of gas and fuel, G. E. Came up with a product that would accommodate the ever- changing needs of modern day society.Part 2 Marketing Plan Market-product Focus What are the objectives of your new product? The overall objective for our consumer product, The Catch, is very clear and straight t o the point; as a company, we are trying to help all owners of electrical cars utilize a more convenient, cost effective, and environmentally friendly way of charging their vehicles. The Catch will allow the consumer to charge their car in practically any rear inside or outside that natural light can be obtained. With a single lifetime payment, The Catch will save consumers money without the need for continuous electric bills arising from existing charging methods.Lastly, by using the sun as a natural source of energy, we are thinking green and making a major thrust in conserving the environment. This new generation product will make life much easier for electric vehicle owners because of its substantial benefits. The Catch will be such an efficient product that it might Just convince other car companies to focus more on electric cars. It will also encourage potential car buyers to consider purchasing electric cars, which will encourage the use of our product. What is the specific c ustomer niche that your product addresses?The niche our product will be initially addressing is a car owners who desire a more cost effective and greener alternative to standard electric car charging methods engine with a 4-kHz battery that gives it only 9 to 15 miles of electric arrange. This is an example of a need related to our customers that is not being satisfied within our market segment. Last year, roughly 17,000 plug-in cars were sold in the United States more than were sold in any previous yearly 1 . Sales this year will most likely double or triple that number based on society's desire for technological advancement in all fields.President Obama set a goal for 1 million electric cars to be on the road by 201 512, which probably won't happen; however, the President's leadership will definitely encourage people to transition from gas-powered cars to electric-powered ones because of the government's efforts in educating the country on the benefits of utilizing electric cars. This proves that our consumer product is entering a market hat is expanding rapidly, which increases our product's chance of success. 10. Blocker, John. â€Å"Five Real-World Facts About Electric Cars,† accessed October 24, 2013, www. Log. RMI. Org/blob_Five_Real_World_Facts_Photoelectric_Cars 1 1 . Blocker, John. â€Å"Five Real-World Facts About Electric Cars,† accessed October 24, 2013, www. blob. RMI. Org/blob_Five_Real_World_Facts_Photoelectric_Cars 12. Blocker, John. â€Å"Five Real-World Facts About Electric Cars,† accessed October 24, 2013, www. blob. RMI. Org/blob_Five_Real_World_Facts_Photoelectric_Cars What sets your product apart from the competition? The Catches main competitor is the V-Tent. The V-Tent is a non-portable solar powered parking device that charges electric cars.Our product design for The Catch is based around portability. The option to fold up The Catch and move it from point A to point B is going to the main point of difference from the V-Tent. Another drawback of the V-Tent is it can only operate under certain dimensions, limiting it to only small sedans. The Catch will be produced in a variety of sizes to fit the needs of all consumers driving electric cars. Envision LLC, our other competitor, has developed he Solar Tree as a way of saving unused space in parking lots.These structures are very expensive and not for personal use at all; in fact, they don't even allow for an electric vehicle to charge while parked near theme 5. The Solar Tree is going to be used in large parking lots limiting them to Just business-to-business market segment. The individual consumer may not benefit from Envisions product. Our strategy will cover all markets including green, cause, business-to-business and individual household marketing. 13. N-Tent Solar Parking System,† accessed October 24, 2013, www. Designator. Mol design/v-tent/ 14. Solar Tree Array,† accessed on October 24, 2013, www. Envisioned. Com/solar- tree- array/ 15. Kerri, Hartley, Rudderless, â€Å"Market Segmentation, Targeting, and Positioning,† settable=sectional 16. Kerri, Hartley, Rudderless, â€Å"Market Segmentation, Targeting, and Positioning,† accessed on October 24, 2013, www. Connect. McGraw-hill. Com/connect/homeboy. Do? How are you communicating your points of difference to your customers? Points of difference is expressed as a synonym of product differentiation, meaning the product features that set the product apart from its competition.The Catch is a product with very limited competition. With the competitive advantage of not having many opponents in its market segment, it will not be hard to express the product features and benefits of The Catch that consumers cannot find anywhere else in the retail market. With the use of informational and transformational TV commercials, print advertisements, as well as the use of our social media networking, getting the word out about The Catches product differentia tion will be simple and effective. Because The Catch is emerging in a new market, there is no such thing as bad timing with its release.With a strong desire from consumers and economic access to buyers, consumers will Jump at the opportunity to save money, live environmentally consciously and advance in the world of technology. Because of these things, new- product failure is no where in The Catches future. Part 3 Marketing Plan Marketing Program 8. What are the product line, unique product quality, and packaging of your product? With the creation of our solar powered car cover, titled The Catch, our company is going to base our product line on how successful The Catch is after its 17.Kerri, Hartley, Rudderless, â€Å"Market Segmentation, Targeting, and Positioning,† initial launch. What we at General Electric have in mind for a product line extension is a smaller version of The Catch made to charge laptops, cell phones, and other handheld devices using the same solar powered method. These new products are projected to succeed in the marketplace because they satisfy the same needs, target the same customer base, and are going to be distributed through the same outlet as The Catch. 18 All of our products will hold high standards in terms of quality.Part of what makes The Catch â€Å"cool† and appealing to customers is how it catches the eye with a high tech, sleek design. A higher price is worth it for a higher quality product like ours. For packaging, our product will be presented to the customer inside a box labeled with our company logo, picture of The Catch, as well as product features and basic instructions with pictures. Inside the box The Catch will be concealed in a plastic bag along with support information and a detailed instruction manual.The Catch will create high customer value by providing functional, perceptual, and communication benefits, as well as addressing environmental concerns. 19 What is As discussed briefly in this marketin g plan, our new product The Catch fraternities itself very well when it comes to green marketing for a large demographic of electric car owners because there is no existing product like it. This makes evaluating the price point and price position relative to substitutes of our product fairly difficult.Although an abundance of in depth research must be done in 18. Kerri, Hartley, Rudderless, â€Å"Developing New Products and Services,† accessed on Novo. 19, 2013, www. Connect. McGraw-hill. Com/connect/homeboy. Do? settable ?section Tabs 19. Kerri, Hartley, Rudderless, â€Å"Managing Successful Products, Services, and Brands,† accessed on Novo. 19, 2013, www. Connect. McGraw-hill. Com/connect/homeboy. Do? settable=sectional order to reveal a more accurate estimation of the final price we can still create an educated estimation.The bulk of The Catch will consist of a large protective car cover as well as multiple folding solar panels. The mean value of most conventional c ar covers ranges from $25 to $35. We will be purchasing our solar panels from the industrial supply company MIRRORS. Their product the Powerful OFF-1800 foldable solar charger is an amazing candidate for our development of The Catch. 0 At $500 each they will cost around $2,000 dollars to produce on The Catch unit. This is before any wholesale negotiations have taken place. We here at G. E. Re looking to flood the emerging market by introducing a new product, in turn creating brand loyalty. This is why we are going to take a cost-oriented pricing approach when developing our product before developing a profit-oriented pricing method. 21 Using these methods we hope to establish a retail value of $2,000 – $2,500 which will satisfy both the needs of our company and customers. What promotional strategies are used for your rotund? The promotional strategies that we will implement for The Catch will include advertising, personal selling, and direct marketing.

Compare and contrast the key appeal factors of the world's top four Essay

Compare and contrast the key appeal factors of the world's top four receiving countries(arrivals 2005)namely France,Spain,USA,China - Essay Example In other words, to every country there holds its own specialty. People visit different countries for not only trade but to spend their vacations, to take out time to explore the world and its beauty. These migrations benefit the countries in a manner to hold up the foreign exchange along with the enhancement of business of their countries. Most of the countries show up their basic historical culture and tradition to keep it alive among the new generation and spreading it all over the world. It is being noticed that technology introduces a new change in every field of daily use. A person traveling of one's pleasure is known to be a tourist and the process or migrations tourist make till one returns back to the homeland is known to be tourism. Tourist is said to be a name to visitor who travels the t other country to visit it for the cause of business or his pleasure. According to Mathieson and Wall (1982), tourism is "the temporary movement of people to destinations outside their normal places of work and residence, the activities undertaken during their stay in those destinations and the facilities created to cater their needs."8 In simple words, Wall and Mathieson wants to say that visiting a place other than usual places like office, schools, relative homes; a place where person moves to accomplish his personal or business desires. Desires may be to attain mental relaxation from the fast track life or desires may to achieve more trading clients to enhance own assets. Studying more about tourist and tourism, Macintosh and Goeldner (1986) defines tourism i n words like, "the sum of phenomena and relationships arising from the interaction of tourists, business suppliers, host governments and host communities in the process of attracting and hosting these tourists and other visitors."8 This is simple and easy defining the same philosophy of tourism in mould of different words. KEY APPEAL FACTORS Traveling from one place to another was a big major time consuming issue. Its developments were simultaneously acting by the passage of time. On foot traveling was done before 1500A.D when stagecoach was invented. This is a carriage pulled by the horse. It in minority but yet being seen now a day and now it's the cheaper transportation to move from one place to another. Then in England in 1825, passenger-carrying railroads, i.e., trains are developed moving the research on the development of boats and ships which was first sailed in ocean in 1840. This transportation was usually used to move on the land across seven seas through oceans. Automobiles and now the most famous transportation is air travel. Traveling may be done for one or more of the following dimensions: Natural Resources Culture Ethnicity Entertainment Extreme Tourism, which includes adventurous activities. Traveling is just not the reason but a name to live a healthy stay at guest place and enjoy that happy tensionless mood which requires following facilities: Lodging Food & Beverages Support Services Infrastructure, services like communication, water for general use, electricity etc. These all facilities require for the following the visitor or tourist to be filled

Globalization of crime Essay Example | Topics and Well Written Essays - 1000 words

Globalization of crime - Essay Example This has seen globalized crime networks grow to a proportion where they now account for about 15 percent of the Global GDP (Glenny 2009). Glenny (2009), further points out that since the fall of the Berlin wall and the end of the communism, organized crime has quickly spread from the Eastern European countries and has become more diversified as it went global and eventually reached macro-economic proportions. The globalization of crime has resulted in the development of an intricate system of trade in a number of illicit rood where goods sourced from a market in a given continent are easily trafficked through another continent before they are eventually marketed in a third continent. The seriousness of the threat that is being posed by the globalization of crime has seen the UN Security council being forced to critically consider its overall implications in countries such as the Republic of Congo, Afghanistan and Somalia where it is severely threatening the stability of these countries. A recent report by the UN Security Council, points out that globalized crime has used a number of different avenues so as to achieve its relatively unprecedented success. Some of these criminal problems include human trafficking, counterfeit goods trafficking, cybercrime, maritime piracy, environmental resource trafficking, drugs trafficking as well as firearms trafficking. Human Trafficking: Trafficking in persons is now considered to be a truly global phenomenon with recent data reported by the UNODC indicating that the human traffickers now manage this trade in such a manner that it has now grown to now include victims drawn from about 127 countries spread out across 137 different countries. Two thirds of these victims are usually women with an estimated 79 percent of them being subjected to sexual exploitation. Most of the sexual

Impact of Globalisation in High Education Essay

Impact of Globalisation in High Education - Essay Example The facet of globalization has been found to engage the transformation of international markets that are carrying out its business operations on a real time basis in widespread financial structures followed by unparalleled degree in relation to Foreign Direct Investments (FDIs) and even global mobility in terms of production. Apart from being involved with the mentioned rudiments, globalization in the recent times is measured to be greatly dependent on the global communication structures, knowledge, information, along with culture. The underlying notion of globalization has been explained as the actuality that is formed or created with the help of a soaring incorporated global economy, fresh information along with communication technology. It is in this context that the certainties with regard to the 21st century have triggered the amplification of the imperativeness related to the international context. The English language, in this regards, has been measured to be the overriding or prevailing language with respect to scientific form of communication. The factor of technology is considered to be an integral part of globalization as a worldwide way of immediate contact accompanied by easy type of scientific communication has been found to be triggered with the introduction of modern technology. Therefore, it can be well comprehended from the stated depiction that the significance and requirement of technology are gauged to be an integral part of present globalization in comparison to the past.... All these mentioned factors are found to display an inclination towards a sole global community. The underlying notion of globalisation has been explained as the actuality that is formed or created with the help of a soaring incorporated global economy, fresh information along with communication technology. It is in this context that the certainties with regard to the 21st century have triggered the amplification of the imperativeness related to the international context. The English language, in this regards, has been measured to be the overriding or prevailing language with respect to scientific form of communication. The factor of technology is considered to be an integral part of globalisation as a worldwide way of immediate contact accompanied by easy type of scientific communication has been found to be triggered with the introduction of modern technology. Therefore, it can be well comprehended from the stated depiction that the significance and requirement of technology is gau ged to be an integral part of present globalisation in comparison to the past (Altbach & et. al., 2009). Students as Stakeholders of Higher Education Sector The students are believed to comprise of the majority stakeholder group with respect to the facet of higher education across the globe. During the past decade, key alterations and moves have been recorded in terms of demographic makeup, goals and prospects in relation to the populace of the students worldwide. These forms of growth have been known to have put forth noteworthy pressure on the structural procedures followed by individual institutions with regard to the factor of higher education in several countries. Endeavours to react to fresh student

3900-MGT Essay Example | Topics and Well Written Essays - 2000 words

3900-MGT - Essay Example They termed to be basic, broad and underlying. They are inclusive of having a need for identification, distribution, having a target market, positioning and message development. ii) When it comes to marketing nowadays, it has become more technical and has more complications than the traditional one. The challenge of using the traditional one is that, it is considered inefficient and expensive. Strategise, knowing the kind of business one wants to venture in. Setting of goals is a convenient way of gauging where the business will be in a number of years. They should be measurable, specific, relevant to the business, attainable, and should have a limit of time. It is also vital to define the market that one will be targeting. For example, in this company, we made a goal to having the products distributed regionally in a year’s time. Executing a variety of marketing strategies, when the company focuses to dwell on using a specific strategy, it is bound to fail. The use of a variety will expose the business to a wide range of opportunities. Using social media, e-marketing, use of direct mail, the referral strategy, networking and giving of coupons is another way of marketing. It is advisable to measure and test, once there is analysis it is easy to determine and eliminate what does not work as opposed to doing things without checking the progress. The company did an analysis and discovered that one of the products that are cooking oil; that which moved fast was the one that contained no cholesterol. Persistence and consistency, it is convenient for consumers to be assured that they would be in a position to get the product in the market. Marketing is said to be a process, not an event. The company has continued to have their products available in the market for a couple of years. Building on trust and value, it is very vital for customers to be aware of

Operation Research Paper Example | Topics and Well Written Essays - 750 words

Operation - Research Paper Example As part of building value, the customer has to have knowledge of the services offered at the tanning salon. As a result, taking the customer through the various service, products and treatments in the tanning salon assists in educating the customer. Once the customer feels educated then he/she cane make a choice on the type of treatment or tanning process that he/she will undergo. The choice that the customer makes is a process that will determine which treatment the staff will prepare for the customer (Blais 211). Once the customer is ready for tanning, he/she will sign a form to authorize staff to go on with the tanning process. In the service industry such as tanning it is important for the client to give consent since tanning is process that affects the skin appearance. Depending on the choice undertaken by the customer, tanning will proceed in a room through use of equipments and tanning oils/treatments. Once the tanning process is complete the customer will assess the service u ndertaken on his/her body and deem the service as satisfactory or not (Blais 141). In case the customer is not satisfied with the service then the tanning process will be undertaken or re-scheduled for another day. ... Customer feedback is important in the sense that it aids in improving the services and products offered at the tanning salon. If customer overall feedback is positive then employees feel motivated and this assists in building value and brand of the tanning salon. Most of the processes undertaken in a tanning salon are repetitive but not in a sequential order. For instance, sometimes a customer booking takes precedence over walk in customers especially in case of many customers at the salon (Barnes 174). The last process to be undertaken in a day is to clean equipments such as the tanning spray, HVLP spray system and taking stock of all essential that are needed for the coming days. After this, staffs prepare for the next customer day and all processes are measured in days. The success or failure of any process depends on the processes undertaken during that specific day and all changes that occurred during the day (Blais 112). Works Cited Barnes, David. Understanding Business: Proces ses. Boston, MA: Routledge, 2009. Print. Blais, Steven. Business Process Transformation. Pittsburgh, PA: Pelshiver Publishing, 2010.

Forensic soils examination Essay Example | Topics and Well Written Essays - 500 words

Forensic soils examination - Essay Example A separate squad has been set up in US federal investigating agencies for this aspect of forensic research which play a vital role in leading to the culprit as he not immune from my commiting a blunder while carrying out his crime. In real-life crimes, colour is one way that forensic scientists analyse soil from a crime scene or suspect. They can also check mineral composition, the density of the soil and its pollen content. The evidential value of soil stands on large variation in its characteristics.Soil has extreme complexity not only in components such as minerals, oxides, organic matter, micro organisms and their materials butalso physical nature such as particle sizes and densities. Considering the granite rock alone, for instance, there are an almost unlimited number of kinds. They are easily recognized according to difference of color, mineralogy, texture and a lot of other characteristics. Diversity of soil is the results of many kind of formations process on diverse kind of parent materials, which strongly depends on topography, climate, course of years, botanical and microbiological functions, conditions of watering, and even human activities.

Business Law Questions Essay Example | Topics and Well Written Essays - 1000 words

Business Law Questions - Essay Example Since the purse contains cash and is a valuable property, there is no chance of it having been abandoned. In both the other instances, Ms File has better rights on it when compared to others, but not so when compared to the original owner of the file whoever he may be. Under Common Law in the United States, the finder of the property is entitled to hand it back once the real owner has made a demand for it from the present holder. If Ms File is dishonest, or casual about the affair, she could spend the money or give to someone to spend. But in any case, she is liable to the true owner once he makes a demand for it. This is also true for any person who receives the lost or mislaid property from Ms File. But for arguments sake, if the purse had indeed been abandoned, Ms File holds better title to the property than anyone else including the owner. She has to hand over the purse and its contents if the owner identifies her and demands it back. Some states in the country stipulate a certai n time period after which ownership is transferred to the buyer. The only other right she has to claim for any expenses that might have incurred to keep the property in good condition. But there is no chance of Ms File incurring any expenses to keep a purse in good condition. She could be held guilty under the statute on conversion which is a tort in US law in case she refuses to hand it over. The facts of the case are as follows. Hank, who bought a car from Ford Motor Company with his friend Cheatem as surety was found to be insane at the time of contract. But this became apparent only when Ford sued Hank for non-payment of installment on the vehicle. Cheatem refused to pay up on behalf of Hank on the defense that the contract was invalid due to the insanity clause. According to US laws, â€Å"insanity or mental incompetence is also a defense against enforcement of a